Name: Stephanie Folling
Business Name: The Cupcake Critic
Website(s): www.TheCupcakeCritic.com &
Twitter Handle(s): @DCCupcakeCritic &
The DMV is a great place to be an entrepreneur because there is a solid network of people, resources, and infrastructure in place to ensure success. The DC area is one of the wealthiest areas in the country due to the government, technology, and number of prestigious universities and colleges. It’s within hours to two major cities (New York and Philadelphia) yet compact enough to support a solid network for growth. Although it is often viewed as a conservative city; as a blogger and successful media strategist, I’ve witnessed a perfect marriage of both traditional business and the creative. That’s why I’m glad to be a DMV entrepreneur.
Dubbed the Lois Lane of cupcakes, Stephanie is the founder and editor of TheCupcakeCritic.com; a daily food blog providing cupcake news, reviews, products and events. Stephanie is a featured blogger on Washington Eats, Urban Spoon, and the lifestyle app UrbanDig.com. She has written guest contributions for popular blogs such as Cupcakes Take the Cake and Best Friends for Frosting. Stephanie has been a featured guest on The District Dish and WLVS Radio’s Across the Fader and Old Fashioned. Stephanie has been profiled by CityLifeDeals.com and Google+ Local. Her work with The Cupcake Critic has been mentioned in TheRoot.com, Social Media TV, and Fuzion Mag. In addition, Stephanie is a media personality who acted as a media sponsor and host for the 2012 Sweet Life Sugar Tour: a collective pop-up shop showcasing bakers in the DC area. She was also a judge for the Susan G. Komen walking-team, Forever-A-Pear, and their Fall 2012 Cupcake Challenge for a Cure fundraiser. In Fall 2012, TheCupcakeCritic.com was awarded two Black Street awards for ‘Best Blog’ and ‘Best Website’. Other notable honorees of the event included Essence Magazine’s Mikki Taylor and actor Isaiah Washington.